Jul 08, 2020

It is 2020 and content is everywhere. Thanks to the World Wide Web in general and social media in particular, the amount of data dedicated to marketing content is stupendous. Even when offline, traditional media such as newspapers, television and posters can always be relied on to be the flag-bearers of content. Keeping all this in mind, it is only wise to gain insight into the deep importance of good content.

Content is especially important for content marketing sites. It forms the backbone for their success and viability. Good content never fails to rope in traffic to the site. However, here the question arises: what really is “good” content? After all, this is the question that motivates pages and sites to number one ranking in a relevant Google search. Let us find out.

Needless to say, content that drives traffic to a site or a post is the most effective. A long-drawn flowery essay populated with redundant phrases is not only useless, it is harmful. Internet users today are surrounded by attractive SEO keywords to grab their attention. The moment these users lose their interest, that’s the death knell for the site. This is why good content teems with all the formats of the written word, as well as images, video clips and gifs, to prevent user interest from dwindling. Therefore, it is important for content designers to research and remain updated with all content styles.